This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from https://www.zapatamuseum.org/ (the “Site”).
Personal Information Collected
When you visit the Site, we automatically collect certain information about your device, such as web browser details, IP address, time zone, and installed cookies. As you browse the Site, we collect information on the web pages or products you view, referral websites, and how you interact with the Site. We refer to this as “Device Information.”
We collect Device Information using the following technologies:
- “Log files” track Site activity and collect data like your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- “Web beacons,” “tags,” and “pixels” are electronic files that monitor how you browse the Site.
When you attempt to make a purchase through the Site, we also collect your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number, referred to as “Order Information.”
We use the term “Personal Information” in this Privacy Policy to refer to both Device Information and Order Information.
How Do We Use Your Personal Information?
We use Order Information to:
- Process orders placed through the Site (including payment information, arranging shipping, and providing order confirmations).
- Communicate with you.
- Screen for potential fraud or risk.
- Provide you with information or advertisements related to our products or services when aligned with your preferences.
We use Device Information (such as IP addresses) to screen for fraud and improve our Site by generating analytics on how customers browse and interact with the Site, as well as assessing the success of marketing campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your information as described above. For example, we use Google Analytics to understand how our customers use the Site. You can read more about Google’s privacy policy here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights.
Behavioral Advertising
We use your Personal Information to provide targeted advertisements or marketing messages. For more information on targeted advertising, visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the following links:
You can also opt-out of some of these services via the Digital Advertising Alliance’s portal: https://optout.aboutads.info/?c=3&lang=en.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we detect a “Do Not Track” signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.
Additionally, if you are a European resident, please note that we are processing your information to fulfill contracts we might have with you (such as if you make an order through the Site), or to pursue our legitimate business interests.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you ask us to delete it.
Minors
The Site is not intended for individuals under the age of [INSERT AGE].
Changes
We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, questions, or complaints, contact us by email at contact@zapatamuseum.org or by mail at:
728 Parkway Drive
Tucson, AZ 85712
United States